New Delhi, Jan 27: The Maha Kumbh in Prayagraj is indeed drawing a lot of attention. According to reports, there's been a 21.4% increase in inbound travel to India for spiritual purposes, largely driven by the Maha Kumbh and other major festivals. This event, which happens once in 144 years, is expected to attract around 42 million pilgrims from all over the world.

“…demographics are shifting.Interestingly, the surge in travel is mostly led by millennials, with 66% of them being women. It seems like spiritual travel is becoming more popular among younger generations and is no longer just for traditional pilgrims.

While the Kumbh is anyway the largest gathering of mankind on earth, the one currently underway at Prayagraj is considered even more special which happens once in 144 years. It is expected to attract 4.2 crore pilgrims, many from abroad.

The airport at Prayagraj is making new records like handling night flights for the first time in 106 years. Airlines are operating special flights and airfares have surged due to the demand.

Visa processing platform Atlys says its data shows group inbound travel applications have surged 35%, reflecting a growing preference for communal spiritual experiences with Varanasi, Rishikesh and Haridwar dominating destination preferences. “nearly 48% of all spiritual travel visa applications are linked to major events and pilgrimages like the Mahakumbh,” it says.

Atlys founder-CEO Mohak Nahta said: “India’s spiritual legacy has always captured global attention, but we’re now seeing an embrace of these sacred journeys by travelers seeking both adventure and self-discovery. The Mahakumbh and similar festivals are no longer just for traditional pilgrims; they’re appealing to a broader audience looking for meaningful experiences.”

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