Rayagada, Jan 6: Vedanta Aluminium's stall at the ‘Chaiti Mahotsav’, organised in Odisha’s Rayagada district, was a major attraction at the festival that featured a captivating fusion of heritage art showcasing Saura paintings, Dokra art forms, traditional tribal art and crafts alongside products from self-help groups (SHGs) prepared by the Project Sakhi which empowers women as micro-entrepreneurs.

The stall garnered significant interest from the visitors through its live Saura art hand painting counter.

Additionally, the stall featured an array of exhibits from Vedanta’s newly-acquired hockey team – Kalinga Lancers, the defending champions in the on-going Hockey India League (HIL). The display included the team’s mascot, player highlights, and the trophy creating an impressive engagement platform that delighted the visitors.

The stall not only attracted over 25,000 visitors during the festival, but was also graced by dignitaries like Rayagada MLA Kadraka Allapaswamy, Bisamcuttack MLA Nilamadhab Hikaka, District Collector Parul Patawari, Superintendent of Police Swathy S Kumar prominent among others.

Emphasizing the significance of such an initiative, MLA Allapaswamy remarked, “Vedanta Aluminium's involvement in Chaiti Mahotsav not only highlights their dedication to cultural heritage, but also plays a crucial role in enhancing the socio-economic fabric of our community. Their efforts to support local artisans and promote traditional crafts are commendable.”

Speaking on the initiative, Sunil Gupta, Chief Operating Officer (COO) of Vedanta Aluminium said, “Our participation in Chaiti Mahotsav reflects our commitment to supporting the local artisans and promoting indigenous art forms. By engaging with the community in this way, we foster a spirit of entrepreneurship that empowers individuals and enriches our cultural landscape.”

Through its active participation in Chaiti Mahotsav, Vedanta Aluminium played a crucial role in enabling local artisans, self-help groups, and students to display their skills and projects to the larger community by providing them a platform for recognition and potential growth. Thus, the company continues to champion cultural preservation while driving socio-economic development in Rayagada.

Since its inception in 2005, this annual cultural festival, has celebrated the rich tribal heritage of communities in the region, serving as a vibrant platform to promote tribal art and culture.

Notably, the event draws over 500 artists from across the nation showcasing India’s diverse traditions.

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