Ahmedabad, Nov 16: Adani Sportsline, the sports arm of Adani Group, named Adani Wilmar Marketing Head Sanjay Adesara as the new chief business officer (CBO), officials said On Thursday.

A veteran in the brand-building space with over a decade and a half of experience with Adani Wilmar, Sanjay will now add his expertise to the growth story of Adani groups sports business.

Prior to this, Sanjay has been one of the driving forces as the founding Chief Executive for Adani's various sports activities, leading leagues including the Pro Kabaddi League among others. He has also been one of the pillars for Adani Wilmar Limited, which he joined in 2008, and since has demonstrated an ability to ensure significant progress.

Read: Adani Ports And Special Economic Zone Ltd Records Stellar H1 FY24 Performance

In a statement, the company said Sanjay's strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record of launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.

“At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey," Sanjay said on his new role.  

Formed in 2019, Adani Sportsline has been the sports arm of the Adani group. The core objective has been to align to building a sporting nation with holistic support to the sustainable development of a sporting nation. The Adani Sportline’s initiatives have grown ever since at a steady pace and are now poised to make a significant impact with the right guidance and strategy.

Read: Sports News 

Currently, Adani Sportsline are making their presence felt with strong teams in some of the most loved leagues in the country, such as the Pro Kabaddi League and the Women’s Premier League,and International League T20, the UAE-based T20 cricket league, among others.

Additionally, the Adani Sportsline is a supporter of Olympic talent with the IOA and is also working towards building an inclusive culture for sports, fitness, and play with the recently launched Adani Sportline Riverfront Sports Park alongside the ongoing annual Ahmedabad Marathon.