New Delhi, Jan 15: Legendary Indian cricketer Sachin Tendulkar cautioned everyone on Monday against a deep fake video of a himself which has been used to promote an App. In the video Sachin Tendulkar's Video and Voice has been manipulated to make it sound like Tendulkar was promoting the app.

Tendulkar who spotted the manipulation took to X cautioning his fans and the public that that the video was fake and asked people to report such applications, videos and advertisements.

He also tagged the Maharashtra Cyber Police, Union Electronics and Information Technology Ministry and Union Minister of State for Electronics and IT Rajeev Chandrashekar, in his tweet.

"These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social media platforms need to be alert and responsive to complaints.

Swift action from their end is crucial to stopping the spread of misinformation and fake news. @GoI_MeitY, @Rajeev_GoI and @MahaCyber1," tweeted Sachin.

These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.

Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
— Sachin Tendulkar (@sachin_rt) January 15, 2024

Notably, on November 6 last year, a modified video of actor Rashmika Mandanna appeared online sparking discussions of digital safety. In the viral video, it can be seen that a woman resembling the actress Rashmika was entering a lift wearing a black swimsuit.

The video quickly went viral and several social media users came forward to confirm that it was a deep fake. It was later identified that the video was of a British actress, Zara Patel.

The actor strongly reacted to the alleged deep fake video and said, "I feel really hurt to share this and have to talk about the deep fake video of me being spread online. Something like this is honestly, extremely scary not only for me but also for each one of us who today is vulnerable to so much harm because of how technology is being misused."

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